US Open — seo

2026

Brand Identity

Adobe Creative Suites

Images: Gernative AI, US Open

US Open is one of the most-watched tennis tournaments in the world — yet its brand identity has long leaned formal, composed, and serious. Compared to the speed and rhythm of the sport itself, the visual language felt disconnected from the energy on the court. This project reimagines the US Open identity to be bolder, more playful, and visually alive — designed to attract a younger audience and reflect the electric, repetitive thrill that makes tennis so addictive to watch.